Primed culture change consultancy specialises in large-scale corporate culture change events using the dramatic arts as the primary medium to convey their message. de Luxe has been Creative Partner to Primed since 2007, creating printed collateral, animations and consulting advice for their conferences and workshops.

So it seemed fitting that when Primed decided to launch their updated brand via a video-powered website, de Luxe created an introductory video that not only served as the linchpin of the website structure, but could be used to tell their story in the same way they tell their client's stories.

de Luxe is currently working with Primed on a new website
that harnesses both the power of video, with the functionality of a more traditional, text-based platform.