The newly re-designed New Zealand Weekend Herald was launched in Auckland over the weekend. We worked closely with the in-house art director and editorial team to develop and implement the new design to ensure the product remains at the forefront of the weekend newspaper market by bringing it into the new decade. The philosophy behind the re-design is not only a visual one but also reinvigorating the page structure and content to ensure it is approachable and intimate; thus ensuring continued success into the future.