Together with Alex Blunt from Second Road, James recently discussed the power of design thinking and ‘The Visual’ for business.

Both presented work to showcase how designers have an important role to play as collaborators at the very core of business, and how designers will increasingly inhabit professional roles that are not only craft-based. James discussed the power of designers to articulate visions using practical design that can connect strategic processes and high-quality, tangible outcomes while Alex demonstrated the power of design as a strategic tool and revelatory method for business leaders to create clear pathways ahead.

The outcome is clear that visual communication is increasingly becoming a uniquely powerful tool for creating and steering cultures.