The challenge

BRW was looking decidedly ‘maiden aunt’ with problems of high churn in subscriptions and static news-stand sales. The challenge was to redefine the readership and bring along the existing readers. Let it live!

The solution

The team at BRW responded well to a design approach that was sensitive to the current readership and also to the new editor’s desire to make it sharper and tighter.

By introducing design elements which defined each section, the pace and navigation of the magazine was better established. The importance of a conceptual approach to the cover and also to the lead stories emphasised the editorial voice of each issue.

We had lengthy workshops with the art director, editors and photographic editor refining job roles and relationships. The resulting magazine is better briefed and assembled with more confidence and less panic.