The challenge

Leverage is the new edition to the ever-growing stable of BRW Group publications. De Luxe were asked to devise a simple, original design for the magazine about the warrant and derivatives markets that would appeal to the more sophisticated investor.

The solution

As the magazine appears ‘run-of-book’ in Shares magazine and is also given out at the sponsors’ offices (the ASX), there was a freedom from conventional newsstand restrictions. De Luxe’s final designs are sophisticated and allow the readers to engage with them as intelligent humans. Their restraint and communication has been warmly received by both the target market and the client.