de Luxe & Associates has earned a Certificate of Typographic Excellence from Type Director’s Club (TDC) for a promotional piece which was produced in partnership with Primed for the Institute of Public Administration Australia (IPAA) campaign.

The TDC is an international organisation for people who are devoted to excellence in typography, both in print and on screen. It represents the best of today’s type design and type use in all forms of communications such as advertising, marketing, education and publications. Each year the TDC holds a worldwide yearly typographic competition with some 1800 entries from 33 countries. The judging panel is made up of the graphic industry’s leading practitioners and this year it included Laurie Demartino, Roberto de Vicq de Cumptich, Chris Dixon, Tina Roth Eisenberg, Jeffrey Fisher, Matthew Richmond and Alex Trochut.

The IPAA campaign in June 2008 was designed to address the issues of poor practices and task inefficiencies amongst the staff. The specially tailored magnetic poetry set  was a result of a series of consultations between staff and management resulting in a product that not only displays the power of printed type but also works as a useful tool for recall about the theme of the campaign.