The challenge

The rates are sent to advertising agencies and important clients each year as a declaration of advertising rate prices across the Fairfax group. They are the perfect opportunity for corporate marketing and communication. After years of glossy, beautifully designed ratecards hitting the market too late we wanted to help Fairfax re-think the fundamentals of the purpose and nature of their official ratecards.

The solution

We proposed a quarterly magazine – the front half design/marketing/media editorial, and the flip-side the most recent rates. The strength of the idea was to allow the rates to be more easily updated and to create a more credible, regular, even inspirational communication with Fairfax’s trade marketplace.

Awards

2002 AGDA (Australian Graphic Design Association) Award for magazine design.