After graduating as Dux from Visual Communication in Adelaide in 1993, Soo nurtured her great and consuming love for publishing as a magazine designer, followed by her internship as a photographer at one of Australia’s best studios. After fleeing Adelaide in search of a larger, more vigorous pool of editorial genes, Soo was lured to de Luxe in 1997. Since joining the company Soo has Art Directed many of our major magazine and newspaper re-designs including The Sydney Morning Herald, The Age and Asiaweek. Her capacity to coax the deepest brief from our clients combined with prodigious design ability makes her a powerful player in the publications design business. Soo is driven by the desire to balance of her role as a mummy-of-two with her ongoing passion for innovative publishing.