The Age, Melbourne’s eminent newspaper, needed to re-assert its top-end position in the marketplace, and the company’s investment in a new printing plant provided the ideal opportunity to recreate the paper technically and culturally.
Working with the redesign committee, what began as an extremely conservative ‘clean up’ became a complete overhaul, resulting in typography that is elegant, contemporary and sustainable. Through the design, testing and training phases a huge number of people were enfranchised with a new way of seeing their role in the newspaper process. The new design has powerfully answered the publisher’s call, and has reiterated The Age’s strength as a serious, elegant, contemporary newspaper.
Winner of multiple Society of News Design awards
We've had 17 years to work out exactly what true 'visual communications' entails, and we think we've finally cracked it. We use our design experience together with our understanding of the way business works to help our clients really use the power of the visual in all forms of communication, whether written, spoken, communicated one-on-one or en masse. Read the rest of this entry »