The challenge

The Age, Melbourne’s eminent newspaper, needed to re-assert its top-end position in the marketplace, and the company’s investment in a new printing plant provided the ideal opportunity to recreate the paper technically and culturally.

The solution

Working with the redesign committee, what began as an extremely conservative ‘clean up’ became a complete overhaul, resulting in typography that is elegant, contemporary and sustainable. Through the design, testing and training phases a huge number of people were enfranchised with a new way of seeing their role in the newspaper process. The new design has powerfully answered the publisher’s call, and has reiterated The Age’s strength as a serious, elegant, contemporary newspaper.

Awards

Winner of multiple Society of News Design awards