We worked intimately with the Harvard Business Review editorial team to take a deep look at this precious, internationally revered magazine brand. It involved a major rethink and reimagining of this business icon.
The design process used our abilities to make sophisticated and complex ideas readable and even enjoyable. While the magazine is unashamedly intellectual, it is now building a consistent relationship and reputation with its customers across multiple platforms; print, web, mobile and books.
We continue to work with Harvard Business Review as they bed-down the changes and internalize the new philosophy and practicalities of designing the magazine.
de Luxe were approached with the challenge of articulating and implementing a new approach to the Westpac Private Bank quarterly magazine 'Insight'. The original magazine was researched badly and was not helping the reputation of the bank among its exclusive private banking clients. Read the rest of this entry »
The West Australian had steadily been losing its appeal to higher-end and female readers. Our challenge was to create a new weekend magazine insert for the Saturday edition of the West Australian, that would showcase cutting-edge editorial, world-class photography and would attract prestige advertisers. All, of course, with a skeletal staff and tiny budget. Read the rest of this entry »
The rates are sent to advertising agencies and important clients each year as a declaration of advertising rate prices across the Fairfax group. They are the perfect opportunity for corporate marketing and communication. After years of glossy, beautifully designed ratecards hitting the market too late we wanted to help Fairfax re-think the fundamentals of the purpose and nature of their official ratecards. Read the rest of this entry »