The challenge

The Monash Graduate School of Business was looking for a strategy to help enhance its reputation and build its profile. We teamed up with a former newspaper Editor in Chief, and proposed a ‘journal’ written in plain English that would seed ideas to the media and the academic world.

The solution

Working with our team, we developed not only the content structure, but also a brand identity for the Review, and Art Direction of all issues to date. The result is a business journal whose acclaim has grown by the issue, both in world-wide business circles and also the design world, where it has received international recognition. Only fitting for a journal that has worked its way towards being a world leader.

Awards

Type Directors Club (2009), Mohawk Award (2007).