The Monash Graduate School of Business was looking for a strategy to help enhance its reputation and build its profile. We teamed up with a former newspaper Editor in Chief, and proposed a ‘journal’ written in plain English that would seed ideas to the media and the academic world.
Working with our team, we developed not only the content structure, but also a brand identity for the Review, and Art Direction of all issues to date. The result is a business journal whose acclaim has grown by the issue, both in world-wide business circles and also the design world, where it has received international recognition. Only fitting for a journal that has worked its way towards being a world leader.
Type Directors Club (2009), Mohawk Award (2007).
We've had 17 years to work out exactly what true 'visual communications' entails, and we think we've finally cracked it. We use our design experience together with our understanding of the way business works to help our clients really use the power of the visual in all forms of communication, whether written, spoken, communicated one-on-one or en masse. Read the rest of this entry »