After many years working with large publication redesigns, we realised that a common element in all is the need for a business to embrace change. Not just a new design, but also a new way of working. We sought out Primed change management to enhance our understanding of what was involved, and our ability to contribute to effective, lasting change.
We continue to develop a stronger working partnership with Primed as we grow the capacity to use visual techniques that deliver meaningful and insightful experiences for our clients, to make their experience of change positive and creatively satisfying.
Type Directors Club (2009)
The Monash Graduate School of Business was looking for a strategy to help enhance its reputation and build its profile. We teamed up with a former newspaper Editor in Chief, and proposed a 'journal' written in plain English that would seed ideas to the media and the academic world. Read the rest of this entry »
Asiaweek was a significant regional publication for Asia with persistently difficult revenue. With a new editor in place and a mandate to "redefine business" de Luxe was asked to be involved in the re-creation of ASIAWEEK. To rebuild a magazine that could stand on its own in the region. Read the rest of this entry »