The Gruen Transfer is a wildly popular television program about advertising and its constant presence in our lives. We were approached with the task of designing a book exploring the same themes, working in close collaboration with the producer and writer of the TV show. The result is a highly engaging tome packing heavy editorial and visual punches that can be read cover-to-cover, or opened at any page. As the author Jon Casimir describes it, “it’s a real toilet read”.