The challenge

Time magazine in Hong Kong asked de Luxe & Associates to produce a document that would truly stand out from the crowd (have ‘cut through’ as our marketing friends like to say) to draw the attention of advertisers to their worldwide upcoming ‘Interactive’ edition. The additional challenge was to explain the details of a special edition that had no content or written material yet.

The solution

We created a concertina brochure with a detachable ‘clicker thing’ as the last panel. A truly interactive brochure. The fine quality of paper and printing combined to make this a stunningly memorable and successful piece of communication for Time Inc.