The challenge

A leading lighting firm needed to launch themselves into the lighting products market with high credibility and a strong personality. Our work needed to work well both in the intimate detail of specification sheets and the bolder brush of marketing communications. Naturally, all for an extremely tight budget.

The solution

We designed a strong, simple look that takes advantage of materials to create wit and visual, sensual impact. The Beacons catalogue cover was printed on corrugated cardboard with puffy glow-in-the-dark ink. The Globe folder is printed on water resistant Aussie beer six-pack card, with high gloss on the inside and natural board on the outer. Our clients have had a terrific reaction to their identity and interest in their range is growing rapidly around the world.