At de Luxe & Associates we love a logo. But that’s only a part of the story.
We embark on the process of logo-building by investigating and analysing the businesses of our clients and their competitors. We build a whole visual approach to the project before the Logo is even started. We create a visual language for our clients’ businesses. We give them a more complete and a more accurate picture than simply a word alone. We understand the need for a distilled essence, but it helps to have fresh ingredients. We craft the mark throughout the job. We refine it through its applications and uses, and we work with our clients to document parameters (casual or strict) that suit their style.
Our clients end up with a logo to love. And we love that.
A leading lighting firm needed to launch themselves into the lighting products market with high credibility and a strong personality. Our work needed to work well both in the intimate detail of specification sheets and the bolder brush of marketing communications. Naturally, all for an extremely tight budget. Read the rest of this entry »