The challenge

A publicly listed engineering firm that keeps on breaking its own world records for horizontal directional drilling and pipeline construction. Lucas needed to let the markets know where their strengths were; not in size of staff or infrastructure, but in their problem-solving capacity.

The solution

The annual reports we produced have been smart and to the point, choosing to tell much of the story through photographs and captions in an anecdotal style. The response from the markets has been strong and our client is extremely pleased with the way we told their story. And their share price is heading in the right direction.