The Age, Melbourne’s eminent newspaper, needed to re-assert its top-end position in the marketplace, and the company’s investment in a new printing plant provided the ideal opportunity to recreate the paper technically and culturally.
Working with the redesign committee, what began as an extremely conservative ‘clean up’ became a complete overhaul, resulting in typography that is elegant, contemporary and sustainable. Through the design, testing and training phases a huge number of people were enfranchised with a new way of seeing their role in the newspaper process. The new design has powerfully answered the publisher’s call, and has reiterated The Age’s strength as a serious, elegant, contemporary newspaper.
Winner of multiple Society of News Design awards
Whew! The brief was to create a newspaper style that was exciting yet not too demanding on sub-editors; that was a bit like both the Herald and The Age yet a completely individual product. They needed a newspaper that could be completely pre-planned but would be dynamic on the day, and be easy to produce yet innovative in its design. Read the rest of this entry »