Mission Australia staff often deal with difficult and traumatic situations. In partnership with Primed, de Luxe created an animation which was the first of a periodical series installed on staff computers to provide the reminder of the value of mental respite to staff. The animation was driven by the need to build resilience as a core capacity for Mission Australia, the first step of which was to provide an avenue for them to pause and reflect.
Primed culture change consultancy specialises in large-scale corporate culture change events using the dramatic arts as the primary medium to convey their message. de Luxe has been Creative Partner to Primed since 2007, creating printed collateral, animations and consulting advice for their conferences and workshops. So it seemed fitting that when Primed decided to launch their updated brand via a video-powered website, de Luxe created an introductory video that not only served as the linchpin of the website structure, but could be used to tell their story in the same way they tell their client's stories. de Luxe is currently working with Primed on a new website that harnesses both the power of video, with the functionality of a more traditional, text-based platform. Read the rest of this entry »
After many years working with large publication redesigns, we realised that a common element in all is the need for a business to embrace change. Not just a new design, but also a new way of working. We sought out Primed to enhance our understanding of what was involved, and our ability to contribute to effective, lasting change. Read the rest of this entry »
We've had 17 years to work out exactly what true 'visual communications' entails, and we think we've finally cracked it. We use our design experience together with our understanding of the way business works to help our clients really use the power of the visual in all forms of communication, whether written, spoken, communicated one-on-one or en masse. Read the rest of this entry »