We worked intimately with the Harvard Business Review editorial team to take a deep look at this precious, internationally revered magazine brand. It involved a major rethink and reimagining of this business icon.
The design process used our abilities to make sophisticated and complex ideas readable and even enjoyable. While the magazine is unashamedly intellectual, it is now building a consistent relationship and reputation with its customers across multiple platforms; print, web, mobile and books.
We continue to work with Harvard Business Review as they bed-down the changes and internalize the new philosophy and practicalities of designing the magazine.