DE LUXE & ASSOCIATES
We are visual communicators.
We are visual communicators.
Insight Magazine
Westpac Private Bank
The challenge
de Luxe were approached with the challenge of articulating and implementing a new approach to the Westpac Private Bank quarterly magazine ‘Insight’. The original magazine was researched badly and was not helping the reputation of the bank among its exclusive private banking clients.
The solution
With the credibility of the bank and the intelligence of their readers in mind, we designed a magazine that introduced a simple, logical structure. We separated genuine, exclusive editorial features and the bank’s product stories into a ‘church and state’ structure. This was a seismic shift in the way Westpac Private Bank approached their communications.
There is now genuine, independent editorial coverage of financial issues separated from a section that clearly speaks with the corporate voice of the bank. The result is a more credible, intelligent magazine that has genuine appeal for their well-heeled readers – the Westpac Private Bank customers.
Clicker thing
Time Asia
Time magazine in Hong Kong asked de Luxe & Associates to produce a document that would truly stand out from the crowd (have 'cut through' as our marketing friends like to say) to draw the attention of advertisers to their worldwide upcoming 'Interactive' edition. The additional challenge was to explain the details of a special edition that had no content or written material yet. Read the rest of this entry »
Harvard Business Review
Harvard Business School Publishing
We worked intimately with the Harvard Business Review editorial team to take a deep look at this precious, internationally revered magazine brand. Read the rest of this entry »
AJ Lucas
Annual Report
A publicly listed engineering firm that keeps on breaking its own world records for horizontal directional drilling and pipeline construction. Lucas needed to let the markets know where their strengths were; not in size of staff or infrastructure, but in their problem-solving capacity. Read the rest of this entry »
The Age and Sydney Morning Herald Olympic Editions
Fairfax
Whew! The brief was to create a newspaper style that was exciting yet not too demanding on sub-editors; that was a bit like both the Herald and The Age yet a completely individual product. They needed a newspaper that could be completely pre-planned but would be dynamic on the day, and be easy to produce yet innovative in its design. Read the rest of this entry »
de Luxe & Associates
7 Blackfriars Street,
Chippendale NSW 2008 AUSTRALIA
T +612 9690 2929
E mail@de-luxe.com.au
7 Blackfriars Street,
Chippendale NSW 2008 AUSTRALIA
T +612 9690 2929
E mail@de-luxe.com.au
I love the idea of a "church/state" divide in the Westpac Private Bank magazine - gives a nice editorial flavour to it while also giving the marketing messages a boost. Nicely done, de Luxe.