DE LUXE & ASSOCIATES Visual Communication consultants.
Powerful ideas, energetic creativity and effective meaning.
Powerful ideas, energetic creativity and effective meaning.
Primed
Change management consultancy
The challenge
After many years working with large publication redesigns, we realised that a common element in all is the need for a business to embrace change. Not just a new design, but also a new way of working. We sought out Primed change management to enhance our understanding of what was involved, and our ability to contribute to effective, lasting change.
The solution
We continue to develop a stronger working partnership with Primed as we grow the capacity to use visual techniques that deliver meaningful and insightful experiences for our clients, to make their experience of change positive and creatively satisfying.
Awards
Type Directors Club (2009)
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The Hong Kong Standard
Global China Group
Our brief was to work with many existing elements and to organise the diverse strands of typography, photography and editorial direction that comprised the design of this small newspaper. After years of upheaval, the last thing the publisher wanted was to look like another 'relaunch' was taking place. Read the rest of this entry »
Art Gallery of NSW
My big art adventure
de Luxe used bold, simple typography to complement the works in the books and present them clearly as attractive, commercial childrens' books. Read the rest of this entry »
Sunday News
Fairfax
The Sunday News was a tired newspaper that had been declining in readership and reputation. As the country's oldest, national Sunday Newspaper, it was stuck in an image of old-style, cheap, working-class sensationalism. The audience had moved on, leaving the newspaper in desperate straits. de Luxe & Associates was called in for a make-or-break redesign, which meant throwing out most of the old features of the newspaper, but retaining a strong voice for the community. Read the rest of this entry »
Globe Lighting
Identity design and stationery
A leading lighting firm needed to launch themselves into the lighting products market with high credibility and a strong personality. Our work needed to work well both in the intimate detail of specification sheets and the bolder brush of marketing communications. Naturally, all for an extremely tight budget. Read the rest of this entry »
de Luxe & Associates
7 Blackfriars Street,
Chippendale NSW 2008 AUSTRALIA
T +612 9690 2929
E mail@de-luxe.com.au
7 Blackfriars Street,
Chippendale NSW 2008 AUSTRALIA
T +612 9690 2929
E mail@de-luxe.com.au
