To produce a uniquely “Sydney” promotional item for visiting national and international graphic designers to the AGDA Awards.
A quirky set of four door hangers, utilising humour to highlight certain stereotypical traits of graphic designers and the industry in general. Oh, and to hang on their hotel doors.
Modern-traditional. These two words were the distillation of the brief for the redesign of the newspaper. This conclusion was reached after a lengthy (18 months) consultation with the publisher and management of the Sydney Morning Herald. The design was motivated by the need to reflect the months of consultation and decision making about rebuilding the way the paper assembles and edits the news of the day. Read the rest of this entry »